Predictably Irrational
The Hidden Forces That Shape Our Decisions
Dan Ariely
ISBN: | 9780007256532 |
Publisher: | HarperCollins Publishers |
Published: | 24 May, 2008 |
Format: | Paperback |
Language: | English |
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Predictably Irrational
The Hidden Forces That Shape Our Decisions
Dan Ariely
Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
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