| ISBN: | 9780006862574 |
| Publisher: | Fontana Press |
| Published: | 9 September, 1999 |
| Format: | Paperback |
| Language: | English |
| Editions: |
18 other editions
of this product
|
As the launcher of the whole science of semiotics - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in commonplace items such as wrestling and detergent.
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