Gut Feelings
The Intelligence of the Unconscious
Gerd Gigerenzer
ISBN: | 9780143113768 |
Publisher: | Penguin Books |
Published: | 24 June, 2008 |
Format: | Paperback |
Language: | English |
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Gut Feelings
The Intelligence of the Unconscious
Gerd Gigerenzer
An accessible discussion of the science behind Malcolm Gladwell's best-selling "Blink" reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters.
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