LA SORPRENDENTE VERDAD SOBRE QUE...GESTI

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach.  That's a mistake, Daniel H. Pink says in his transformative new book.  The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you.  In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

This is a book of big ideas that explains how each of us can find the surest pathway to high performance, creativity and even health and well-being.