Creativity in Public Relations
Andy Green
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including pr
Booko found 1 book edition
Product filters
Product |
Details
|
Price
|
New
|
Used
|
---|---|---|---|---|
|
New: Being refreshed...
Used: Being refreshed...
|
New: Being refreshed...
Used: Being refreshed...
|
Being refreshed... | Being refreshed... |
Booko collects this information from user contributions and sources on the internet - it is not a definitive list of editions. Search Booko for other editions of Creativity in Public Relations.