Build Your Own Life Brand!

From traditional corporations to the Internet, from top executives to people trying to make a difference in their communities, branding has become one of the most important concepts in professional and personal marketing today. In this groundbreaking work, bestselling author Stedman Graham shows readers how to use branding -- the technique employed by major advertisers to distinguish their products -- for their own benefit. By evaluating and emphasizing our strengths, we can create a unique and positive image -- our very own brand -- instantly recognizable not only by those who already know us, but also by everyone we encounter in our daily life. Unlike books devoted solely to the "self" in self-help, "Build Your Own Life Brand!" encourages readers to take the success they obtain from a strong Life Brand and use it to enrich the lives of others. A respected businessman, community leader, and author of the bestselling books "You Can Make It Happen" and "Teens Can Make It Happen," Graham here gives readers a system for: Recognizing and developing their individual brand assets -- their talents, knowledge, and personal characteristicsBuilding and expanding upon those strengths Identifying the "target markets" of each area of life -- who and what should be focused on in their work, relationships, and communitiesBringing more value into those markets as well as their own livesWith each lesson, Graham introduces real examples (from unsung waitresses to sports heroes)