Start Your Own Self-Publishing Business 3/E

Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena-whether it is self-publishing your own book or providing professional services for others who want to self-publish.Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effectivemarketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more.Addresses dramatic game-changers including print-on-demand and eBooksReviews industry player offerings including Ingram and AmazonCovers critical marketing tools including author websites and social media marketingFeatures interviews with industry insiders and practicing self-published authorsPlus,a quick-reference guide to every step in the publishing process helps you along your way.