Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen
(The Lean Startup)
How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.
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