The Matching Law" applies a behavioral perspective to its comprehensive coverage of empirical research conducted in the areas of choice and matching as well as within the associated area of behavioral approaches to signal detection. While presenting a quantitative overview of the extensive literature in these areas, "The Matching Law": * summarizes the extensive experimental literature on choice * describes and organizes these data * focuses on the ways in which animals and humans choose between simultaneous and successive alternatives * summarizes and reanalyses research on concurrent, concurrent-chain, and multiple schedules.