Marketing Fashion (Portfolio)

Cover Art for 9781856697231, Marketing Fashion by Harriet Posner
ASIN: B00KS1QKR8
Publisher: Laurence King Publishing
Published: 28 April, 2011
Format: Kindle eBook
Editions:
1 other edition of this product

Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

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