The Tipping Point - Kivilcim Ani: Kücük Seyler Nasil Büyük Farklar Yaratir

Kücük Seyler Nasil Büyük Farklar Yaratir

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Cover Art for 9786054584604, The Tipping Point - Kivilcim Ani: Kücük Seyler Nasil Büyük Farklar Yaratir by Malcolm Gladwell
ISBN: 9786054584604
Publisher: Mediacat Kitaplari
Published: 1 November, 2014
Format: Paperback
Language: Turkish
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Neden bazi fikirler, davranislar ya da ürünler yayiliyor da, bazilari yerinde sayiyor? Kivilcim âni (tipping point) bir fikrin, bir trendin veya bir davranis biçiminin, herhangi bir nedenle bir esigi astiktan sonra hizla yayilmaya basladigi o büyülü noktadir. Tipki tek bir insanin bir grip salginini baslatabilmesi gibi, belli belirsiz bir dokunus da bir akimin önünü açabilir, bir ürünü çok popüler kilabilir veya toplumsal egilimlerde ani bir sapmaya neden olabilir. Malcolm Gladwell 2002'de kalem

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