ISBN: | 9781944195502 |
Publisher: | Eureka Books |
Published: | 16 December, 2015 |
Format: | eBook |
PLEASE NOTE: THIS IS A COMPANION TO THE BOOK AND NOT THE ORIGINAL BOOK. Switch by Chip Heath and Dan Heath Key Takeaways, Analysis & Review Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people's psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is becau
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