Every four years, cities and villages all over the globe come to a standstill to watch the most passionate sporting spectacle on earth: football's World Cup. A TV audience of 260 million people watched the World Cup final between Italy and France in 2006. The audience around the world for the games in the tournament came to a cumulative 5.9 billion in 54 countries. And 41% of those television viewers were women. Records will probably be smashed yet again at World Cup 2010 in South Africa. But ho