Koch presents the seventeen key scientific principles that underlie the way the world works, including the famous - Newton's Laws, Darwin's Evolution by Natural Selection and Einstein's Theory of Relativity - as well as such lesser known but key ideas as Gause's Principle of Survival by Differentiation and the Law of Unintended Consequences. By understanding and applying these Power Laws, we can successfully pilot our way through life in general and business affairs in particular. Without this knowledge we're sitting ducks, bound to pull levers that don't work, and to do things that may lead precisely to the outcomes we want to avoid. Richard Koch demonstrates that by acting to exploit the Power Laws, we can multiply our effectiveness; better identify and exploit business opportunities; and please the right customers. Further, he sheds eye-opening light on the true nature of competition, revealing the counter-intuitive but indisputable fact that it is cooperation with rather than efforts against competitors that leads to the most success.