Allen Carr's books have sold over 11 million copies to date in more than 25 different languages. Stop Smoking Now is the Easyway message updated for the 21st century but still centred on the world's most effective stop-smoking programme. The Easyway method is presented in a lively, informative and streamlined way. This book spearheads a major relaunch and rebranding of this best-selling series.