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Built To Last: Successful Habits of Visionary Companies

Cover Art for 9781844135844, Built To Last: Successful Habits of Visionary Companies by Jerry Porras, Jim Collins
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ISBN: 9781844135844
Publisher: Random House Business Books
Published: 1 September, 2005
Format: Hardcover
Language: English
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Editions: 15 other editions of this product

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Built To Last: Successful Habits of Visionary Companies

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‘This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’ Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, BUILT TO LAST provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

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