Businesses need to differentiate themselves—whether it is in a luxury industry or not— and the world of luxury offers you a golden key. Author, speaker and consultant Neen James introduces secrets from the luxury industry to grow any business. With her exclusive access model, she offers an insider’s look into how to increase revenue from your most important clients.The first lesson is that luxury is about experiences, not things. Neen James shows how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers—entice, invite, excite, delight, ignite—and offers systems you can implement immediately to introduce the principles of luxury into daily operations.Drawing on world-class luxury mindset research, interviews with other experts in the industry, and her extensive background, James reveals how to set your business apart.