The Tipping Point
How Little Things Can Make a Big Difference
Malcolm Gladwell
ISBN: | 9781600240058 |
Publisher: | Little, Brown and Company |
Published: | 3 April, 2007 |
Format: | Audiobook |
Language: | English |
Links | Booko's Blog |
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The Tipping Point
How Little Things Can Make a Big Difference
Malcolm Gladwell
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
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