Careers in Advertising & Public Relations, 2006 Edition: WetFeet Insider Guide (Wetfeet Insider Guides)
WetFeet
ISBN: | 9781582075204 |
Publisher: | WetFeet, Inc. |
Published: | 30 July, 2005 |
Careers in Advertising & Public Relations, 2006 Edition: WetFeet Insider Guide (Wetfeet Insider Guides)
WetFeet
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
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