Brand Portfolio Strategy: Creating Relevance Differentiation Energy Leverage And Clarity

Cover Art for 9781439188835, Brand Portfolio Strategy: Creating Relevance  Differentiation  Energy  Leverage  And Clarity by David A. Aaker
ISBN: 9781439188835
Publisher: Simon & Schuster
Published: 1 December, 2009
Format: eBook
Editions:
3 other editions of this product

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enab

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