ISBN: | 9781134117840 |
Publisher: | Routledge |
Published: | 30 October, 2007 |
Format: | ePub |
Editions: |
1 other edition
of this product
|
This book examines China's creative economy-and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. 'Made in China' is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its 'cultural exports deficit'. In the cultural sector Chinese audie
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