Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your

Cover Art for 9780970560513, Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your by Carol M. Morgan; Doran J. Levy
ISBN: 9780970560513
Publisher: Attitudebase
Published: 1 August, 2002
Format: Hardcover
Links Australian Libraries (Trove)

Marketing to the Mindset of Boomers and Their Elders is the authors' second book based on insights from their ongoing multiple-client studies on Americans 40 years and older. Beginning in 1989, these studies have been conducted seven times with over 20,000 people in this market. This book includes nine separate segmentation strategies based on attitudes. Data on demographics, behaviors, and Internet and media usage were also gathered.

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