What drives our social mood? Our actions? Our motivations? Can we look into the make-up of the universe and apply it to who we are and what we do? The answers to these questions are to be found in the new science of socionomics. Socionomics evolved from the Wave Principle, a theory of patterns in financial markets. Now Robert Prechter proposes that this very same principle can be applied to our own social and cultural lives. Prechter shows that dominant aspects of our unconscious mentation are characterized by measurable patterns. Those patterns form the building blocks of humankind's social interaction, and in turn, the Wave Principle. "WOW stuff! Prechter is doing the most creative work that I have seen in my career on Wall Street." –John R. Greeley, professional market analyst, co-founder, Market Technicians Association "Spectacular. I was absolutely impressed. A most brilliant work." –David Johnson, PhD, MD "Congratulations to Robert Prechter for his interesting, insightful and trail-blazing work. Anyone willing to take the time to read this volume will be rewarded with a new understanding of human behavior, markets and events." –Tom Spradley, retired college mathematics professor "Learning about socionomics has proven to be one of those rare intellectual epiphanies that results in an absolute change in the direction of my life. So much about the human experience that had mystified me all of my adult life seems so clear now, so understandable – even to the