DK Essential Managers: Effective Public Relations

Cover Art for 9780756662622, DK Essential Managers: Effective Public Relations by Unknown
ISBN: 9780756662622
Publisher: DK.
Format: Ebook
Links Penguin

Learn all you need to know about how to generate and manage publicity-from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also pr

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