| ISBN: | 9780739341346 |
| Publisher: | Random House |
| Published: | 2 January, 2007 |
| Format: | Audiobook |
| Language: | English |
| Editions: |
12 other editions
of this product
|
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. Simultaneous.
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