Benchmarking the User Experience

Cover Art for 9780692149096, Benchmarking the User Experience by Jeff Sauro Phd
ISBN: 9780692149096
Publisher: MeasuringU Press
Published: 25 June, 2018
Format: Paperback
Language: English

Benchmarking the User Experience is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just about anything people use. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products.In this book, Jeff uses practical examples to illustrate what benchmarking is and how you can use this technique to measure users' experiences. Jeff uses many examples of actual studies conducted by MeasuringU to give the reader constructive information that will help formulate and/or understand your benchmarking studies, which ultimately helps you understand your audience and customers.

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