Childhood Under Siege: How Big Business Targets Children

Cover Art for 9780670069071, Childhood Under Siege: How Big Business Targets Children by Joel Bakan
ISBN: 9780670069071
Publisher: Allen Lane
Published: 9 August, 2011
Format: Hardcover
Editions:
3 other editions of this product

  From the writer of the hit film and international bestselling book The Corporation comes a shocking venture behind the scenes of the widespread manipulation of children by profit-seeking corporations—and of society’s failure to protect them. Childhood Under Seige reveals big business’s discovery of a new resource to be mined for profit—our children. A journey through a world of unabashed exploitation, clued-out parents, and governments that look the other way, it tells the chilling and at times darkly humorous story of business’s plans to turn kids into obsessive and narcissistic mini-consumers, media addicts, cheap and pliable workers, and chemical industry guinea pigs. Not to mention pharmaceutical pill poppers—psychotropic drug consumption by children has increased fivefold since 1980. It’s a winner-takes-all battle for children’s hearts, minds and bodies as corporations pump billions into rendering parents and governments powerless to protect children from their calculated commercial assault and its disturbing toll on their health and well-being.

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