With the introduction of a smoking ban in public places, there has never been greater pressure onsmokers to quit. The time to promote anti-smoking titles is NOW.No-one is more aware than the Allen Carr organisation that some of the people who are desperateto give up smoking require a different approach to that provided by The Easyway to Stop Smoking.To cater to their needs, Allen refined the method to its key essentials, which are presentedhere in a humorous comfort zone for smokers. It has been designed to appeal to smokers who havefailed to quit as well as non-smokers who want a loved one to stop smoking for good.