Part chronicle, part analysis and part advice manual, Social Scientists Meets the Media combines the thoughts of academics and media people to produce a vivid and valuable series of accounts that will prove of service to all academics seeking a wider audience but wary of the terra incognita they face in finding one' Ellis Cashmore, Staffordshire UniversitySocial Scientists know they are in a dilemma: their work may fall prey to sensationalism, but at the same time they don't want to be overlook