Introduction to Communication Studies

Cover Art for 9780415046725, Introduction to Communication Studies by John Fiske
ISBN: 9780415046725
Publisher: Routledge
Published: 11 October, 1990
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions:
5 other editions of this product

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.

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