The Tipping Point
How Little Things Can Make a Big Difference
Malcolm Gladwell
ISBN: | 9780349139067 |
Publisher: | Little, Brown Book Group |
Published: | 4 April, 2013 |
Format: | Paperback |
Language: | English |
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The Tipping Point
How Little Things Can Make a Big Difference
Malcolm Gladwell
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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