Principles of Marketing: AND MyMarketingLab
Philip Kotler, Gary Armstrong, Prof Veronica Wong, Prof John Saunders
Add a alert
Enter prices below and click 'Add'. You will receive an alert when the book is available for less than the new or used price you specify.
Add this book to a list
You can add this book to any one of your lists. Just select the list below, and click 'Add'.
ISBN: | 9780273720645 |
Publisher: | Pearson Education Limited |
Published: | 26 June, 2008 |
Format: | Multi-Copy Pack |
Links | Australian Libraries (Trove) |
Editions: | 61 other editions of this product |
Principles of Marketing: AND MyMarketingLab
Philip Kotler, Gary Armstrong, Prof Veronica Wong, Prof John Saunders
Other Editions
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.
NEW ITEMS
Prices in $USD. Prices updated .Retailer | Price | Delivery | Availability | Total |
---|---|---|---|---|
![]() BOOKO IS FINDING THE BEST PRICES FOR YOU.
|
USED ITEMS
Prices in $USDRetailer | Price | Delivery | Availability | Total |
---|---|---|---|---|
![]() BOOKO IS FINDING THE BEST PRICES FOR YOU.
|