Principles of Direct and Database Marketing

Cover Art for 9780273683551, Principles of Direct and Database Marketing by Alan Tapp
ISBN: 9780273683551
Publisher: Financial Times Prentice Hall
Published: 24 September, 2004
Format: Paperback

An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.

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