| ISBN: | 9780273651345 |
| Publisher: | Financial Times Prentice Hall |
| Published: | 31 January, 2001 |
| Format: | Paperback |
| Language: | English |
| Editions: |
10 other editions
of this product
|
An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.
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