| ISBN: | 9780135589663 |
| Publisher: | Prentice-Hall |
| Published: | 15 May, 1990 |
| Format: | Paperback |
| Links |
Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
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