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Predictably Irrational

The Hidden Forces That Shape Our Decisions

Cover Art for 9780007256525, Predictably Irrational by Dan Ariely
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ISBN: 9780007256525
Publisher: HarperCollins Publishers
Published: 3 March, 2008
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions: 34 other editions of this product

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Predictably Irrational

The Hidden Forces That Shape Our Decisions

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An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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