Future-proof yourself and your organization against known threats to privacy and online safety The subject of data ethics has never been more urgent. This is no longer an academic or niche geek issue as it has been since the inception of the internet and the world wide web. Data ethics is an issue that affects all of us now as our personal and professional lives increasingly take place online. Who controls access to the hardware, who runs the software, who can spy on us, hack us, data farm us? What are the threats that we need to mitigate against democratically, societally, and personally? How can corporations protect us and how can that help their bottom line? The Privacy Mission aims to answer these questions and summarise both the overarching concepts and principles about why data ethics is important. It offers practical solutions for companies, policy makers and individuals to push back against known threats and future proof themselves going forward.